Data & measurement
Data & Measurement
Know what is working and where your acquisition system is leaking — from impression to closed client.
Where it breaks
Common Problems We See
- Reporting stops at CPM, CTR and CPL
- Nobody knows which step is losing the most revenue
- Lead source is missing by the time a deal closes
- Decisions rely on opinion instead of data
What we build
What's Included
Tracking setup
Analytics, tag management and conversion events across the funnel.
Attribution
Source-to-sale visibility so spend decisions map to revenue.
Funnel analytics
Step-by-step conversion rates that expose the real constraint.
Business reporting
Qualified leads, calls, show rate, close rate, CAC and revenue in one view.
Process
How We Work
Instrument
Implement tracking that survives real-world buyer journeys.
Report
Build a reporting view around business metrics, not ad metrics.
Decide
Use the data to prioritise the next optimisation.
FAQ
Questions Coaches Ask
Do you replace our analytics?
No — we extend and correct what you have so it reflects business outcomes.
What if we have no tracking?
Then this is usually the first thing we build.
Find the leak in your acquisition system.
Get a structured review of your traffic, funnel, qualification, follow-up and measurement — and see what we'd fix first.
No obligation. If CLAW isn't a fit, we'll tell you.