How CLAW Works
We don't start with ads. We start with the system.
We diagnose where your client acquisition is leaking, build what's missing, connect the moving parts, and optimise the system around the numbers that matter.
- 01Audit
- 02Design
- 03Build
- 04Optimise
We diagnose first. Then we build. Then we optimise.
The Process
From diagnosis to acquisition.
- 01
Audit
Find where prospects are being lost.
We review your acquisition system from traffic through sales to identify the biggest constraint.
- 02
Design
Map the system around your offer.
We design the acquisition journey around your offer, audience and specific bottleneck.
- 03
Build
Build what the system is missing.
We build the infrastructure needed to connect the important stages of acquisition.
- 04
Optimise
Improve what the data tells us.
Once the system is live, we measure performance and continuously improve the biggest constraint.
The Diagnosis
We look at the whole journey.
Before recommending more traffic, we find out where the current system is losing potential clients.
- 01
Traffic
Are the right people entering? - 02
Conversion
Are they taking action? - 03
Qualification
Are serious prospects being separated from noise? - 04
Follow-Up
What happens when they don't book immediately? - 05
Booking
Are qualified prospects reaching the calendar? - 06
Sales
Are qualified opportunities becoming sales conversations?
We find the constraint before deciding what to build.
The Build
We build what your system is missing.
Every coaching business enters with different constraints. We build around what your acquisition system actually needs.
- Traffic
Ads + Creative
Get the right people into the acquisition system.
- Conversion
Funnels + Landing Pages
Turn attention into applications.
- Qualification
Forms + Automation + Follow-up
Move serious prospects toward a sales conversation.
- Measurement
Tracking + Analytics + Optimization
Understand what is actually driving acquisition.
No cookie-cutter package. The system is built around your offer, audience and bottleneck.
After Launch
Launch isn't the finish line.
- Launch
- Measure
- Find the Constraint
- Improve
- Repeat
We use real conversion data to identify what's limiting the system, improve it, and scale what is working.
The first version doesn't need to be perfect. It needs to be measurable.
Questions
Straight answers before you start.
Find the leak in your acquisition system.
Start with a structured review of your current acquisition system and see what we'd look at first.
No obligation. If CLAW isn't a fit, we'll tell you.